About Us
Lightbulb Press is a highly regarded creator of objective educational financial content. Our widely recognized signature style combines everyday, straightforward language with imaginative, and informative graphics. Our goal is to shed light on and help people understand complex and intimidating subjects, particularly personal finance and investing.
In addition to our perennially popular guides, Lightbulb creates websites and digital content, financial literacy and investor education program materials, and financial marketing communications.
Our editorial group, designers, production staff, compliance specialists, and customer services groups work closely to ensure that each of our products is of the highest caliber and meets every need and expectation of the companies that collaborate and partner with us.
Since our founding in 1990 and the publication of our first guide on Money & Markets in association with The Wall Street Journal, we have created over 40 titles and produced and developed websites and web content for a broad spectrum of people, from those just starting out in the financial world to those who are experienced investors.
Today, we continue to develop new guides and educational content that reflect the changing world of personal finance and investing. We constantly explore new ways to use emerging channels to make our content available to different demographic groups. And we remain committed to the clarity and imaginative design that are the hallmark of our work.
Our Principals
Lightbulb's founders, Ken Morris and Virginia B. Morris, both have Ph.D.s from Columbia University and are passionate about educating others. Ken was a pioneer of the Plain English movement, and his expertise in simplified communications underlies Lightbulb's philosophy and approach. Virginia's experience as a college professor and in conducting scholarly research, and her comprehensive knowledge of financial products and markets, is the foundation of Lightbulb's approach to creating objective, easy-to-understand, and engaging financial content.
Other members of the Lightbulb team who are instrumental in shaping our company and services include: Kara Wilson, our Creative Director and Mavis Wright, Director of Content.
Our Clients and Partners
1st Global
AARP Financial
ADISA
Adobe
American Bankers Association
Ameriprise
Association of American Military Banks'
Assured Cyber Protection
AT&T
Boys & Girls Clubs of America
Brigham Young University
Broadridge Financial
Capital Group
Capital One
Charles Schwab
CITI
Country Financial
CUSIP Global Services (CGS)
Defense Credit Union Council (DCUC)
Dow Jones
DTCC
eMoney Advisors
E*Trade
Edward Jones
Fidelity Investments
Financial Planning Association (FPA)
FINRA
Greenlight
HSBC
ING
Insured Retirement Institute (IRI)
Investment Program Association (IPA)
Investor Protection Trust (IPT)
Jump$tart Coalition
JP Morgan Chase
Lending Tree
Mass Mutual
Merrill Lynch
Met Life
Money Savvy Generation
Morgan Stanley
Museum of American Finance
Mutual of America
NAPFA
NASAA
NEFE
Operation HOPE
OppenheimerFunds
Options Industry Council (OIC)
Pitcairn Trust
Raymond James
RBC Wealth Management
Russell Investments
Securities and Exchange Commision
Security Benefit
ShareBuilder
Smith College
Standard & Poor's Capital IQ
TIAA
TD Ameritrade
TheStreet.com
TradeStation
T. Rowe Price
US Military
VISA
Wells Fargo
Yahoo! Finance
YMCA Retirement Fund