Financial Services Marketing
Lightbulb combines subject matter expertise in educational financial content with graphic design, information technology and a plain English writing style to create distinctive marketing communications and collaterals that clearly convey a company’s branding and point of view.
What sets our financial marketing services apart is our ability to clarify even the most complex and perplexing topics for consumers and businesses and to optimize text and graphics for different formats and devices. We also believe that using education to build consumer confidence and comfort is the basis for an effective marketing campaign.
We create a wide range of printed pieces for specific campaigns, occasions, and events, including product and service literature, commemorative booklets, and informational brochures. We also develop integrated marketing communications programs that ensure consistency of editorial and visual style across print, Web, and digital media.
While many companies choose to co-brand Lightbulb guides, booklets, and financial content to benefit from the endorsement of an independent third party, others prefer to own the work product outright. In these cases, Lightbulb develops publications, articles, and interactive content on an exclusive, work-for-hire basis, either by incorporating the Lightbulb editorial and design style or by adhering to a company’s branding and visual identity guidelines.